CFA Institute
Live 2025 Conference
Situation
After five years without an in-person global conference, CFA Institute needed to convince investment professionals who were worn down by virtual events that their Chicago conference was worth the trip.
Solution
The team named the event LIVE 2025 and built its brand around “Invest in the Power of Connection.” We carried the idea through a luminous blue visual identity into paid media and on-site activations at the Hilton Chicago.
Results
LIVE 2025 drew 1,523 registrations from more than 70 countries, beating its 1,200 goal by 25%, and 95% of attendees rated the networking as satisfying, the reason they ranked highest for coming.
