Pace Suburban Bus
Challenge
For Chicagoland I-90 commuters, traffic feels like a game you always lose. The Pace I-90 Bus on Shoulder service was under-recognized (and underutilized) as a smarter alternative to sitting in congestion.
Insight
Commuters experience traffic as a rigged game. Escaping it feels like unlocking a cheat code.
Idea
Level Up Your Commute turned Pace I-90 Express into the ultimate cheat code. We created a nostalgic 8-bit gaming world and an interactive web game to show commuters that the fastest way to win your commute is changing how you play.
Play the Game!
See the Campaign
Want to see more?
Our brand campaign is on the way! Reach out and I’d be happy to give you a sneak peak of the work in progress.