Pace Suburban Bus

CHALLENGE: For Chicagoland I-90 commuters, traffic feels like a game you always lose. The Pace I-90 Bus on Shoulder service was under-recognized as a smarter alternative to sitting in congestion.

INSIGHT: Commuters experience traffic as a rigged game. The moment you escape it feels like unlocking a cheat code.

IDEA: Level Up Your Commute turned Pace I-90 Express into the ultimate cheat code by using a nostalgic 8-bit gaming world and an interactive web game to show commuters that the fastest way to win the commute isn’t driving better – it’s changing how you play.