Sophia Learning
Situation: Sophia Learning was scaling fast, launching new campaigns and course offerings in a crowded edtech market. The challenge was translating a complex value proposition — a catalog of 70+ ACE-recommended, transferable, self-paced college courses for $99/month — into clear messaging that converts across web, email, and paid channels.
Solution: I partnered cross-functionally with marketing stakeholders to craft product-forward, benefit-led copy for launches, promos, and lifecycle campaigns. Using performance data and qualitative feedback, I iterated quickly, refined hooks, and built repeatable messaging frameworks to scale what worked.
Results: The work improved engagement and conversion rates, streamlined cross-team workflows, and created scalable copy systems that supported faster launches and stronger market differentiation.
Increase in conversion rates driven by benefit-led messaging, design iteration, and rapid A/B testing.
325%
Number of ad variations created and optimized across audiences.
300+
Reduction in time-to-launch. Developed reusable messaging frameworks that streamlined cross-functional workflows.
