Sophia Learning
Situation
Sophia Learning was scaling fast in a crowded and highly regulated edtech market. We had to translate a complex value prop into clear messaging. The offer? A subscription to a catalog of 70+ ACE-recommended, transferable, self-paced courses for college for $99/month.
Solution
Crafted benefit-led copy for launches, promos, and lifecycle campaigns. Using performance data and qualitative feedback, I iterated quickly, refined hooks, and built repeatable messaging frameworks to scale what worked.
Results
Improved engagement and conversion rates, streamlined cross-team workflows, and scalable copy systems that supported faster launches and stronger market differentiation.
Increase in conversion rates driven by benefit-led messaging, design iteration, and rapid A/B testing.
325%
Number of ad variations created and optimized across audiences.
300+
Reduction in time-to-launch. Developed reusable messaging frameworks that streamlined cross-functional workflows.
